This is the decision that haunts companies for years. You pick Google Workspace because it's simpler to set up. Then three years later you need Active Directory integration for a government contract and you're stuck migrating 200 users to Microsoft 365.

Or you go all-in on Microsoft because it's 'enterprise grade' — but your 8-person startup is now paying for E5 licenses nobody uses and managing an Azure AD environment that's wildly over-engineered for your size.

Google Workspace is right when: You're a small team that values simplicity and collaboration. Your work is primarily document-based. You don't need deep integration with on-prem infrastructure. Your compliance requirements don't mandate specific Microsoft tooling.

Microsoft 365 is right when: You need Active Directory or Entra ID for identity management. You're working government contracts that require specific Microsoft certifications. Your team relies heavily on Excel, Outlook, or Teams integrations. You need conditional access policies, Intune MDM, or Azure Information Protection.

Build your own is right when: You have specific sovereignty or data residency requirements. Your workload economics favor on-prem. You need capabilities that no SaaS provider offers out of the box.

We'll also advise on cloud providers (AWS vs Azure vs GCP), communication platforms, file storage, and developer tooling. The decisions you make in the first 6 months of your company will echo for years. Let us help you get them right.

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